London Business News | Londonlovesbusiness.com
5 months agoDon't trust your gut: The importance of peer-to-peer perspective in marketing
Successful marketing strategies leverage an 'outside-in' approach by seeking unbiased opinions from others outside the industry.
Speaking to others can inspire innovation and generate new ideas for marketing campaigns.
Outsiders can provide a neutral opinion on existing ideas and suggest ways to adapt marketing strategies. [ more ]